White-label

The one-page brief

Copy these questions into an email or a WhatsApp, answer what you can, and send it over. Gaps are fine: we will ask. Everything about your client stays between us.

1. You

  • Your agency name and the one person we deal with
  • Best phone number and email
  • NDA needed? If so, attach yours or ask for ours

2. The client (kept confidential)

  • Their business and trade, and the towns they serve
  • Their current website, if they have one
  • Two or three competitor or example sites they like

3. The job

  • Website, SEO, or both
  • Pages needed (for a website), or target services and towns (for SEO)
  • Anything special: online booking, quote forms, payments, a CRM
  • What you have already promised the client, word for word if you can

4. Brand and access

  • Logo files, colours and fonts
  • Who owns the domain and hosting, and who will hold the logins
  • Your branding for the handover and the monthly SEO reports

5. Timing and money

  • Your deadline, and whether it is fixed
  • Your budget, or the price you have quoted the client
  • Which project management tool you would like us to work in

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