Quoted anything from £99 to £5,000? Here is what each price bracket actually buys an electrician, what we charge, and the monthly costs nobody mentions.
Three quotes on the table. One outfit wants ninety-nine quid, one wants two grand, one wants five, and all three swear they are giving you the same thing. Nobody explains the difference, so it comes down to guessing.
It is not that any of those numbers is automatically wrong. They are buying you completely different arrangements, and the important question is not the price at all. It is who owns the thing at the end.
We build websites for electricians for a living, so treat this as an inside view rather than a neutral one. We have also put our own prices in further down, which should let you judge whether the rest of it is fair.
The four brackets, side by side
| Bracket | What it costs | Who owns it | Monthly after | Booking included | Who it suits |
|---|---|---|---|---|---|
| Template you build yourself | £200 to £500 in year one | You own the words, you rent the platform | Subscription, indefinitely | No | Brand new, no budget, plenty of evenings |
| The "£99 website" | Little or nothing up front | The provider, not you | A fee that never ends | Rarely | Nobody, once you see the terms |
| Custom build | A single payment of £1,500 to £3,000 | Yours, in full | Small care fee | Usually an option | Most working electricians |
| Larger agency | From £3,000, often well past £10,000 | Yours, in full | Bigger retainer | Yes | Contracting firms and tender work |
Read the ownership column before the price column. It is the one that decides whether you are buying an asset or renting a shopfront.
Doing it yourself on a builder
Squarespace, Wix and the rest will get something respectable online without anybody else involved. For a sparky who has just gone out on his own and has more evenings than money, that beats having no website at all, and we would rather say so than pretend otherwise.
Allow roughly two hundred pounds across the year for the subscription, a bit more again for the domain and any extras, and you sit inside that £200 to £500 opening year. The bill is not where this goes wrong.
The problem is the two things it quietly costs you. The first is your time: a weekend to get it looking passable, then more weekends every time something needs changing, and those are hours you could have been on the tools earning.
The second is that a template gives Google almost nothing to work with. One page saying "electrical services" cannot rank for "EICR Barnsley" or "EV charger installation Rotherham", because nothing on it says either of those things.
The £99 website, and what is underneath it
Electricians get rung about these constantly, usually by somebody claiming to have spare capacity locally. The pitch is a smart-looking site for almost nothing, sometimes free, and it is genuinely a good deal for one of the two people on the call.
What is actually on offer is a rental. You never take ownership of the site, so the monthly is not maintenance, it is rent.
Stop paying and the whole thing switches off, and if they registered your domain you lose the address as well as the pages. Years of reviews, rankings and traffic go with it.
Here is how to spot one before you sign anything:
- The word "own" appears nowhere in writing, and asking directly gets you a vague answer about licences.
- The build is free or nearly free, but there is a contract with a term on it, often two or three years.
- They offer to sort the domain for you, and it ends up registered to their company rather than yours.
- You cannot get a copy of the site, and there is no answer to what happens if you leave.
- The monthly is not itemised. Nobody can tell you what work it actually pays for.
The middle bracket: a build of your own
Between fifteen hundred and three thousand is where most working electricians land, and where the money starts earning.
You are buying something shaped around your trade rather than a layout borrowed off a wedding photographer.
For an electrician that means specific things, not a vague promise of quality:
- A real page for each service you want more of: rewires, fuse board upgrades, EICRs and landlord certificates, EV charger installation, fault-finding. Google cannot put you in front of somebody searching for a thing you never mention.
- A page for every town on your patch, since "electrician near me" turns on relevance every bit as much as distance.
- Your accreditations placed where they land in the first few seconds. NICEIC, NAPIT, Part P, whichever you hold, next to real reviews.
- A quote form that asks the useful questions: what the job is, domestic or commercial, the postcode, and a photo of the board.
- Speed. A site that keeps somebody waiting on 4G outside a job has already lost them.
Where you land inside that range comes down to how many pages, whether you need the two-audience layout for commercial work as well as domestic, and whether you want booking or payments wired in. It is scope that moves the number, not a haggle.
The larger agency bracket
Past three grand you are buying a team rather than a person. A project manager, designers, somebody who picks up when a form breaks on a Friday afternoon.
For a contracting firm that is often the right call. If your work comes through tenders and framework agreements, if a facilities manager is checking you out before shortlisting, and if there are several engineers and a marketing budget behind it, the extra buys real things.
For a one-van domestic sparky it is usually money doing nothing. The site would not win you jobs a well-built two grand one would miss. Judge it on what the work actually needs rather than on how impressive the quote looks.
Our own prices, so you can hold us to the same test
Writing all of that and then going quiet about what we charge would be a bit rich. So: below is the lot. Each build is made for the business rather than pulled off a shelf, and it belongs to you once it is settled.
| Package | One-off build | Monthly | What it is for |
|---|---|---|---|
| Website | £1,500 | £39 | The one-van sparky who needs to look legitimate and turn up in local search |
| Booking Pro | £2,500 | £59 | Adds online booking, so a landlord books an EICR at nine at night without ringing you |
| Elite | £3,500 | £79 | Contracting firms: multi-engineer booking, full admin system and a CRM behind it |
The monthly covers hosting, security, backups and small changes, and it is not compulsory dressed up as optional. Full detail sits on our packages page. We fix the price in writing before any work starts, so the figure you agree is the figure you pay.
If you want to see the same breakdown done for another trade, we wrote the honest version for plumbers a few weeks ago. The brackets land in much the same place, which is a reasonable sign the numbers are real rather than plucked out of the air.
The monthly costs nobody mentions
Almost every quote covers the build and goes quiet about the running. Three things carry on after launch, and you should know which of them you are paying for.
- Hosting. Where the site lives. Small money, but somebody has to be responsible for it and for the security updates that come with it.
- The domain. Renews every year or two. Keep it in your own name and set it to auto-renew, because a lapsed domain takes the site and the email down together.
- Looking after it. Updates, fixes, the odd change to a price or a service. Either you pay somebody or you do it yourself, and doing it yourself is only free if your evenings are worth nothing.
A fair monthly is a modest one with the work named. What is not fair is a large fee that turns out to be rent, or a fee for "support" that nobody can describe. Ask what happens in a month when you need nothing at all. The answer tells you plenty.
Five questions to ask before you hand over a penny
- Do I own the website outright when it is paid for? Get it in writing, not in conversation.
- Whose name is the domain registered in? If the answer is not yours, fix that before anything else.
- What happens if I stop paying you? A straight answer here separates a purchase from a rental instantly.
- What exactly does the monthly cover? Ask for the list. Vagueness is the tell.
- Can I ring one of your clients? Not read a testimonial, actually ring somebody. Anyone doing decent work will have someone happy to take the call.
You would ask harder questions than that of a supplier quoting you for cable. This is no different, and the answers take five minutes to get.
What a good one looks like
Darren Freeman has run FRM Electrical for over twenty years, wiring Amazon depots and Barnsley Council buildings, with NICEIC, CHAS and JIB behind him. None of that came across on his old website.
The site we built leads with the accreditations and the client list, because that is what a facilities manager checks first, and it carries a solar estimator that hands a homeowner a figure instead of a blank contact box.
That is the difference the middle bracket buys: not a prettier site, a site that answers the questions your actual customers are asking.
The maths, in round numbers
Forget the sticker price for a second and put it against a job.
Say a full rewire leaves you £3,000 after materials. The first one the site brings in has paid for the whole build twice over, and every job it sends you from then on arrives with nothing left to recover. An EV charger install, or a couple of EICRs a month, gets you to the same place across a year.
Use your own figures, because they will differ by area and by the work you take on. But the sum almost always lands the same way: it is measured in jobs, not in pounds, and for most electricians it is a small number of jobs.
The cheapest quote is rarely the one that earns the most, and the dearest is rarely necessary. Work out what you actually need, ask the five questions, and the right bracket picks itself.
Questions electricians ask about the price
How much does an electrician website cost per month?
Ours is £39 a month on the standard build, which covers hosting, security, backups and small changes. Anything between roughly £20 and £60 is normal for a looked-after site.
Be wary at both ends: nothing at all usually means nobody is watching it, and a large monthly with no work attached is a rental dressed up as support.
Is a £99 website worth it for an electrician?
Not once you understand the deal. That figure is almost never a purchase, it is the joining fee on a rental, and the site disappears when you stop paying.
Sometimes your domain goes with it. If you genuinely have no budget, a builder you control yourself is the better cheap option, because at least the work stays yours.
Do I actually own the website if an agency builds it for me?
That depends entirely on the contract, so get it confirmed in writing before money changes hands. Ours transfers to you in full once the build is settled, with the domain held in your name.
A fair few budget arrangements retain both, and that is how electricians find they cannot leave without starting over.
How much is a website with online EICR booking?
Our Booking Pro build is £2,500 plus £59 a month. An EICR takes to online booking better than most electrical work, because it carries a set fee and a predictable slot, so a landlord can choose a date at nine at night and the confirmation and the reminder both go out without you lifting a finger.
How long does an electrician website take to build?
Four to six weeks is normal for a proper build. The bit that decides it is usually you rather than us: how quickly the accreditation numbers, service details and photographs of finished work come back. Anyone promising a week is either using a template or leaving the writing to you.
Want to know what yours would cost?
Send a WhatsApp over. We will do the 10-point check for nothing, go through where your current site is losing you work, and tell you what putting it right would come to. If the honest answer is that you do not need us yet, that is what you will get told.
Prefer to put it in writing? Tell us about the job here and we will come back with a fixed number.
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