Meadows Dental Practice
In a sector where trust is everything, a carefully crafted social media strategy helped Meadows Dental reach 150 new patient enquiries in under six months.
Struggling to attract new NHS and private patients in a competitive local market with no meaningful online presence.
Rotherham has a considerable number of dental practices, and patients increasingly make their choice based on online reputation and social media presence before they ever pick up the phone. Meadows Dental had a Google listing with few recent reviews and almost no social media activity to speak of. When potential new patients searched for a dentist in Rotherham and then went to check social media before committing, they found almost nothing — which in healthcare is often interpreted as a lack of activity rather than just a lack of marketing, and creates doubt.
The private treatment side of the business presented a particular challenge. Cosmetic and orthodontic treatments are significant investments, and patients considering Invisalign, veneers, or implants spend weeks or months researching before contacting a practice. Without a consistent, credible social media presence showcasing treatment results, patient journeys, and clinical expertise, Meadows was invisible during that crucial research phase — and the private chair was often under-utilised as a result.
Meadows Dental Practice has served patients in Rotherham for over 20 years, offering both NHS and private dental care including teeth whitening, composite bonding, Invisalign, and implants. Practice principal Dr Aisha Noor had gradually expanded the private offering over recent years, investing in training and technology to deliver a genuinely exceptional patient experience. But the practice was struggling to communicate this evolution online and attract the new NHS and private patients needed to maintain growth.
Key Problem
Struggling to attract new NHS and private patients in a competitive local market with no meaningful online presence.
We built a trust-first social media strategy with educational content, patient testimonials, team introductions, and targeted local ads promoting specific treatments.
Healthcare social media requires a different approach from most sectors. Our strategy was built on the principle of 'educate first, promote second'. We developed a content framework with four pillars: treatment education (what does composite bonding actually involve?), patient journey stories (with full consent and clinical sign-off), team and practice culture content, and direct treatment promotion for specific private services. This mix ensured the account built genuine authority and trust before asking for anything from the audience.
All content was developed in close collaboration with Dr Noor and her clinical team to ensure accuracy and compliance. We worked within GDC advertising guidelines throughout, ensuring testimonials were handled appropriately and treatment results presented responsibly. Targeted paid ads promoted Invisalign consultations and teeth whitening offers to local audiences, with specific demographic targeting toward the age groups most likely to consider each treatment. Compliance and conversion in equal measure.
Healthcare-Compliant Content Strategy
Development of a four-pillar content framework covering patient education, treatment showcases, team culture, and compliant promotion, reviewed and approved by the clinical team at each stage.
Patient Testimonial Programme
A structured, consent-managed system for capturing patient stories and transformation content, creating a bank of authentic social proof that built trust over time.
Private Treatment Campaigns
Targeted social ad campaigns promoting Invisalign consultations and teeth whitening treatments to local audiences, driving direct enquiry to the practice via DM and phone.
Google Review Generation
Implementation of a post-appointment review-prompt system that generated over 80 new Google reviews in six months, building the practice's 4.9-star rating.
Before Bee Viral vs after.
Real numbers. Real progress. Here is exactly what changed and when.
Healthcare compliance review; content framework agreed with clinical team; consent management process established
First educational content posts go live; team introduction series begins; Google review prompt system implemented
First patient journey story published; Invisalign awareness campaign launched on Facebook
Invisalign consultation slots begin filling consistently; Google review count passes 80
Composite bonding and implant enquiries increase; 100+ reviews achieved on Google
150+ attributable new patient enquiries reached; 4.9★ Google rating with 120+ reviews
- Google rating improved from 4.2★ to 4.9★ — 80 new reviews generated through systematic post-appointment prompts
- Invisalign consultation slots filling regularly from month 3 — previously the private chair was consistently under-utilised
- Composite bonding enquiries emerged as a new enquiry type — treatment now visible to patients who previously didn't know it was available locally
- 20+ consent-managed patient transformation stories published, each driving trust and direct enquiry
- Practice is now the highest-rated dental practice in the local area based on Google reviews
- New patients frequently cite Google rating and social media presence as why they chose Meadows over competitors
What we achieved together.
Meadows Dental received over 150 new patient enquiries attributable to social media activity in the first six months, a significant portion of which converted to registered patients.
The trust-building nature of healthcare social media meant results built over a six-month period, with enquiry volumes compounding month on month as the strategy gained traction.
A structured review-generation programme pushed the practice to a 4.9-star Google rating across 120+ reviews, making them the highest-rated dental practice in the local area.
Healthcare social media is a slow build — trust takes time, and patients considering a new dentist rarely act on a single post. But the cumulative effect of six months of consistent, quality content was substantial. By month three, the private Invisalign consultation slots were filling regularly for the first time. By month six, the practice was receiving enquiries for treatments they'd previously found difficult to promote — composite bonding and dental implants chief among them. The content had effectively educated the audience about treatments they didn't know they could access locally.
The Google review improvement had a compounding effect that was arguably as impactful as the social media work itself. Moving to a 4.9-star rating with 120+ reviews made Meadows Dental the most trusted-looking option in local search results. Dr Noor reports that new patients frequently mention the Google rating as the thing that made them choose the practice over others. The combined effect of social media presence and review authority has created a sustainable new patient pipeline that continues to grow.
The Bottom Line
Healthcare marketing demands a particular sensitivity — it must build trust, handle patient anxieties carefully, and navigate clinical compliance requirements while still engaging effectively with a local audience. Previous attempts at social media had been patchy, well-intentioned but inconsistent, and had yielded little measurable result. Dr Noor needed a partner who understood both marketing and the specific demands of healthcare communications.
Dental marketing is tricky because patients need to trust you before they'll even book in. Bee Viral understood that from day one. They never pushed us to do anything that felt uncomfortable clinically, and the content they created genuinely represents who we are. The new patients we've gained through this are exactly the kind of patients we want.
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